Beer porn and students emerged as the big winners at the annual PRINZ awards over the weekend, with the Student Volunteer Army and the WilliamsWarn personal brewer—the best beer porn you’ll see all day—taking joint supreme honours.
Porter Novelli’s launch of the WilliamsWarn personal brewing system (Studio Alexander recently snagged a Graphis award for the design and brand work) was also named joint winner alongside Convergence and Social Innovation’s Student Volunteer Army communications work after the February 22 Canterbury earthquake in the Special Project or Event category.
The projects were implemented by Alexandra Speedy and Bill Rundle of Porter Novelli (for WilliamsWarn) and Daniel O’Regan of Convergence and Louis Brown of Social Innovation (for the Student Volunteer Army).
PRINZ president Jane Dodd says the projects were excellent examples of best practice work, undertaken on relatively low budgets and both drawing heavily on social media.
“While very different, both delivered outstanding results, were well-planned and executed and are great examples of leading edge work in the public relations sector.”
Around 30 PRINZ fellows acted as judges across the categories evaluating a record 60 entries, with 17 awarded finalist status. And judges said the launch of WilliamsWarn was all about creative event management, a strong focus on target audiences and clever social media strategy.
“The campaign had an edginess that achieved remarkable cut-through.”
The Student Volunteer Army campaign, meanwhile “captured the public’s imagination and support. Working in a crisis situation with limited resources and budget, the Student Volunteer Army’s organisers achieved outstanding results by leveraging community empathy through clever mass media targeting and social media savvy”.
Six new PRINZ fellows were also inducted:
- Dr Graeme Sterne, Manukau Institute of Technology
- Tracey Bridges, Senate Communication Counsel
- Paul Hemsley, PHPR
- Donna Baker, Ministry of Science and Innovation
- Brenda Saunders, Trio Communications
- Dr Margalit Toledano, University of Waikato
Full list of winners:
Paul Dryden Tertiary Award
Scott McKee, Jo Greggains, Randy Manickavasagar, Emma Bryant and Adam Winship from AUT – Outside the Square, for The Oldest Catwalk Models in the World
Government or Quasi Government Public Relations
Helen Cook from NZ Transport Agency for the project, Victoria Park Tunnel: how we turned complainants into champions
Not for Profit Public Relations
Jacquie Walters, Jeanette Colman, John MacDonald & Stacey Doornenbal from the University of Canterbury for University of Canterbury Quake Response 2011
Sustained Public Relations
Fleur Postill from Haystac for, SEEK New Zealand
Special Event or Project – joint winners
Bill Rundle & Alexandra Speedy from Porter Novelli for the project, WilliamsWarn – The best beer porn you’ll see all day
AND
Daniel O’Regan from Convergence & Louis Brown from Social Innovation for the project, Student Volunteer Army
Marketing Public Relations – joint winners
Angela Spain & Kimberly Kastelan from DraftFCB for Launch of Electricity Authority “What’s My Number” campaign
AND
Tiana Lyes, Jane Gilkison & Kathy Gieck from Acumen Republic & Luke Schepen from Countdown for Countdown Food Rescue – establishing an ongoing programme of charitable giving
2012 PRINZ Award Highly Commended Recipients
Corporate Public Relations
Peter Heath from TextWrite for ‘Good Guys or the Grinch? for TopEnergy
Government or Quasi Government Public Relations
Jan McCarthy, Michael Flatman & Ray Tye from Christchurch City Council for ‘Central City Plan – Share an Idea’
Not for Profit Public Relations
Ann-Marie Johnson from Tourism Industry Association NZ for ‘Tourism Future 2011-14 – The Visitor Economy: Creating Wealth’
Special Event/Project
Christl McMillan, Margaret Horner & Simone Walker from Scion for ‘Science in the Park 2011’
AND
Kate McEnaney, Matthew Vogts & Sue Hamilton from Spark PR & Activate for ‘The Libra Design Project’
Marketing Public Relations
Kate McEnaney, Matthew Vogts & Sue Hamilton from Spark PR & Activate for ‘The Libra Design Project’
Internal Communications
Adrienne Schwartfeger & Katherine Trought from Environment Canterbury for ‘2011: New Faces New Spaces’
Limited Budget Public Relations
Clare England, Megan Green & Jess Miller from Network Communication for ‘ChildFund New Zealand Father’s Day – Family Ties’
The Sally Logan-Milne Young Practitioner Highly Commended recipient
Frances Wills from Spark PR & Activate
- This story originally appeared on idealog.co.nz.