BCG2 rises to the occasion

  • Advertising
  • October 27, 2011
  • Cath Winks
BCG2 rises to the occasion

Yeah yeah, we know it's a bit late, but we love a sexy pun, so in case you missed the two full page newspaper ads BCG2 that ran over the last two weeks for Pfizer’s new ‘little blue pill’ called Avigra, here they are. 

On the morning before the All Blacks’ semi final match against the Wallabies, the team was urged to ‘Keep it up, lads’.

The following week after trouncing the Aussies, the message was ‘Don’t just settle for a semi, lads’.

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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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