BCG2 makes creative changes, wins plaudits for Avigra campaign

  • Advertising
  • June 19, 2012
  • StopPress Team
BCG2 makes creative changes, wins plaudits for Avigra campaign

Coinciding with a few new business wins, recent recognition at the Pharmacy Awards and the promotion of Robin Powell to creative director, BCG2 has expanded its creative department with four new arrivals: Alex Dyer, Anita Young, Matthias May and Matt Watts.

“Formerly with FCB and a founder of Rascals, senior writer Alex found himself enjoying a celebratory pint in Cannes after only 12 months in the business. Now a seasoned veteran with a bagful of awards under his belt he is older and wiser but no less enthusiastic and is a welcome addition to the team,” says chief executive James Blackwood.

“Self proclaimed ‘internerd’ Anita Young, ex TBWA and .99, joins as well along with fellow senior art director and Knut Jeans originator Matthias May, who returns to BCG2 after few years at DDB. Writer Matt Watts who impressed during his time contracting at the agency has now been taken on full time. It’s great to have such an influx of talent and we are looking at more hires across the board. Expanding the range of skills and depth within the agency is the end goal but the new crew have already made a positive contribution to Friday night drinks.”

In other news, bcg2 Health and Pfizer New Zealand won the award for ‘Supplier of the Year, Best Marketing Campaign’ at the Pharmacy Awards for the current Avigra (the generic version of Viagra) campaign.

“Pharmacy is a key channel for the healthcare market, so it’s great to be recognised for best in class work,” says Stuart Ogden, bcg2 Health general manager. “This highly successful campaign has not only defended the majority market share held by Viagra but has substantially grown the overall Pfizer share of the mens’ erectile dysfunction market.”

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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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