BCG2 Health and Spitfire’s Pfizer ‘FACTORy’ wins award

  • Advertising
  • December 8, 2011
  • Cath Winks
BCG2 Health and Spitfire’s Pfizer ‘FACTORy’ wins award

BCG2 Health's Pfizer ‘FACTORy’ programme, originally developed in New Zealand in collaboration with Spitfire, and then launched into Australia, has won a Pfizer Human Health global award for commercial excellence and innovation.

Pfizer ‘FACTORy’ is a support programme linking health care professionals and their patients. Pfizer ‘FACTORy’ helps monitor a hemophiliac patient’s condition and treatment, through an i-Phone app that records and transmits medical information through a secure online database to their health care professional. There have been expressions of interest to adapt the platform for other markets.

It’s a huge win for our New Zealand and Australian client, and great recognition for our agency efforts as well. It’s also a great example of how locally produced innovations and ideas can compete and win on a world stage,says BCG2 Health's general manager Stuart Ogden.

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MKTG announces Kimberly Kastelan as general manager

  • Advertising
  • February 15, 2019
  • StopPress Team
MKTG announces Kimberly Kastelan as general manager
Fleur Skinner, Kimberly Kastelan

Kimberly Kastelan is the new general manager MKTG in New Zealand, a promotion from her previous role as the agency's group account director. The appointment follows Fleur Skinner’s resignation.

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