Bacon, brightness and brand ads

  • TVC
  • July 26, 2011
  • Ben Fahy

Youtube Video

Who's it for: Kiwi bacon by Buffalo Creative and Curious

Why we like it: Firstly, it's an ad about bacon and everyone likes bacon (except for the militant vegetarians who complained about Idealog's new meaty and apparently deeply offensive e-newsletter because it was called The Daily Bacon). And secondly, it's got bogans with their cars, a builder with a mullet wearing a summer suit, an old man sitting on a tractor, a mail-order bride and other entertaining scenarios loosely related to the theme of importation.

Youtube Video

Who's it for: Orcon by DraftFCB and Flying Fish

Why we like it: It's bright, it's interesting, it's well made, it's funny, and it's selling a great product with a smile, a wink and a nudge. A nice piece of challenger brand cheek from the new agency-client pairing, with some informative and entertaining historical content thrown in for good measure.

Youtube Video

Who's it for: Rebel Sport by Ogilvy and Film 360

Why we like it: Brand ads for retail stores are few and far between (remember this one from a few years back for The Warehouse), and usually for very good reason. But Rebel Sport and Ogilvy have given it a pretty good nudge with a new spot that drills into the sporting motivations for weekend warriors and adds some emotion to the "no-one's got more sports gear" slogan. It's a bit schmaltzy in parts. And it features a song from Zed. But somehow it works.

And while these aren't technically TVCs, the three beautifully filmed mini-documentaries by Thick as Thieves director Zoe McIntosh for Saatchi & Saatchi's Women's Refuge campaign are definitely worth a look.

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Gray Matters: going carbon neutral, sports and sponsorships, paywalls and agency collaborations

  • Voices
  • February 22, 2019
  • Graham Medcalf
Gray Matters: going carbon neutral, sports and sponsorships, paywalls and agency collaborations

Graham Medcalf takes a look at the week that was, covering The Warehouse's carbon neutral claims, Westpac's stadium sponsorship coming to an end, NZ Herald's paywall plans, MediaWorks' cyber investigation, agencies working together, marketer's priorities, and the accuracy of viewership numbers.

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