AWF saves ass, but not face

  • Advertising
  • February 27, 2013
  • StopPress Team
AWF saves ass, but not face

Victor Hugo said "puns are the droppings of soaring wits". But while it could be said the new ad from New Zealand labour provider Allied Work Force fits the first half of that quote, it's doubtful it could be included it in the latter.

Conceived by the now defunct Publicis Mojo and directed by 8com's Andy Morton, the action movie parody certainly gives ANZ's cricket spot a run for its money in the cringe stakes. 

"I thought it was a great opportunity to ply my hand at some serious, straight down the line drama," Morton said in a release. 


Creative agency: Publicis Mojo Auckland 

Production company: 8com

Director: Andy Morton

Agency producer: Liz Garneau

Producer: Kate Millington

DOP: Andrew Stroud

Editor: Dan Kircher

Casting: Catch Casting

VFX Supervisor: Bruce Carter

Post Production: Toybox

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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