AWARD School hearts Google

  • Media
  • October 21, 2009
  • Frances Chan
AWARD School hearts Google

award logoGoogle is the new principal sponsor of AWARD School, a 16-week course that teaches copywriters and art directors how to create campaign gold.

Google believes in creativity, innovation and providing effective ways to connect with people. Whaddaya know, AWARD School is all about that as well.

Lucy Mckee, general manager of AWARD says, “With great ideas at their common core, AWARD School and Google make a perfect fit. This partnership will not only benefit the next generation of advertising creatives, but the AWARD membership and industry can be inspired to take advantage of the opportunities available on the web, through both the Google and YouTube platforms.”

Google's head of agency relations, Guy Gibbs, adds, "At Google, we develop tools to enable creative minds to implement their big ideas online. We want advertising creatives to play with Google's technology, to use it in new and unexpected ways and to make the most of the vast possibilities on the web. We're delighted to work with AWARD School, which has such a long history of nurturing the generation of creative ideas."

Run by the Australasian Writers and Art Directors Association, the AWARD School part-time course starts in March and will run in Wellington, Sydney, Melbourne, Brisbane, Adelaide, Perth, Hobart, Singapore, Bangkok and Kuala Lumpur.

Applications open in January 2010. To register and for further information visit or telephone Hannah on +61 2 9699 2999.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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