It's that time of year again, where the pros of today get to come and have a gander at some of the things the pros of tomorrow have been up to over the year. So if you want first dibs on some of the fresh talent or you just want to see how the yoof are being shaped and moulded, then head along to 1885 at Britomart on Tuesday November 8 for a look at AUT's Ad Creativity class of 2011. Industry folk are invited to attend from 5:30pm and friends and whanau will turn up at 7pm.
Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.