Audi set to pitch creative account

  • Advertising
  • May 19, 2017
  • Damien Venuto
Audi set to pitch creative account

Audi head of marketing Robert Barlow has confirmed that the German car company will be reviewing its creative account.   

"We will be going to market in June as part of our normal business procedure to conduct a review of the marketplace," said Barlow in an email to StopPress.

Barlow said that Audi's current creative partner BCG2 is part of the process but would not name any other agencies involved.  

"We have not contacted any other agencies at this point," Barlow said. 

Barlow joined Audi as head of marketing in September 2016, following the departure of Fiona Woolley to Tower. Before joining Audi, he held a range of marketing roles at Ford, Heritage Brands and Ice Breaker. 

This pitch does not involve the Audi media account, which FCB won in 2014 as part of the European Motors Distributors account (which also includes VW, Porsche and Skoda).

According to Nielsen ad spend figures, Audi spent $4.7 million on advertising for the year ending 30 June 2016—a figure that will no doubt attract a few possible suitors.   

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Comms Council announces The Pressie Awards

  • Awards
  • August 23, 2019
  • StopPress Team
Comms Council announces The Pressie Awards

The Commercial Communications Council has announced The Pressie Awards are back for a second year, after launching in 2018 as the PRESCom Awards.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit