Auckland serves as the backdrop for latest global BMW campaign

  • Advertising
  • July 14, 2017
  • StopPress Team
Auckland serves as the backdrop for latest global BMW campaign

A new global campaign shot by Flying Fish to promote the new BMW 1 series features some of the City of Sails' most iconic sights.

The 45-second spot uses a number of locations for the video's backdrop, with the car whizzing through Karangahape Road, Fort Lane and over the Auckland Harbour Bridge. 

The film was shot for German production company CZAR in early January, which is one of the quietest times of the year due to most holiday makers venturing out of Auckland. But it wasn't without a few niggles along the way with a lot of streets in turmoil due to the Britomart extension.

"Hats off to ATEED and Film Auckland who, alongside the obvious challenges, made the filming process a pleasure," says James Moore, managing director of Flying Fish.

"It was no mean feat negotiating the best inner-city shooting angles. Add to that, owning the Harbour Bridge via an impressive early morning rolling blockade."

The ad, which will be aired worldwide by BMW, was directed by Martin Werner, one of Scandinavia’s most awarded and highly sought after commercial directors. Oscar-nominated cinematographer Rodrigo Prieto was also flown in to shoot the campaign, whose work features in films such as Wolf of Wall Street, Argo, Brokeback Mountain, and 8 Mile.

"Having Rodrigo work with us was an absolute highlight, although most of us wanted to know more about the infamous close-up scene between Margot and Leo in Wolf of Wall Street," says Moore.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

AA Insurance wants Kiwis to live a dino-mite life

  • Advertising
  • October 15, 2019
  • StopPress Team
AA Insurance wants Kiwis to live a dino-mite life

AA Insurance brings together a clash of fantasy versus reality in its latest spot via DDB New Zealand.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit