ATEED taps Sir John Kirwan to be a tour guide

  • Advertising
  • May 12, 2017
  • StopPress Team
ATEED taps Sir John Kirwan to be a tour guide

Sir John Kirwan has teamed up with Auckland Tourism, Events and Economic Development (ATEED) to show incoming British and Irish Lions fans what the region has to offer.

The first of a series of videos has been released, starting at the centre of the action at Eden Park before heading off to the Sky Tower, Piha, Britomart and Waiheke Island.

Kirwan, who's a former All Black, finished the tour with a rugby pun: “So don’t drop the ball, start planning your Auckland adventure right now.”

ATEED head of tourism Jason Hill says it’s fantastic to have secured such a well-respected and internationally recognised ambassador for Auckland.

“JK’s rugby pedigree, both in his time playing as an All Black and then his international coaching career, means he will resonate well with the visiting rugby fans."

“This, coupled with the inspirational work he’s done to raise awareness for depression in recent years, means he remains very popular with the New Zealand public and we feel fortunate to now be working with him to promote Auckland," he says.

Kirwan added that having been born and raised in Auckland, he's incredibly passionate about the city and excited to be working with ATEED.

The DHL New Zealand Lions Series kicks off in Auckland on 7 June, so to reach the expected tourists, the video will be shared online through All, All Blacks Tours, Lions Rugby Tours, and ATEED’s own social channels, which have a combined audience of 4.5 million.

This latest campaign with Kirwan follows a similar video for ATEED featuring All Blacks Charlie Faumuina, Ofa Tu’ungafasi and Elliot Dixon. They also took viewers on a tour of the city but did it with a rugby twist by showing locations that were good for resistance and speed training as well as nutrition and cultural balance.

Since being shared at the end of March, the video’s been viewed more than 150,000 times and received 2,600 likes with hundreds of comments from fans.

As well as giving international visitors a taste of what Auckland has to offer, Kirwan and ATEED are also working on a domestic marketing campaign to encourage Aucklanders to get out of the city.

It will hit the market in September to promote the region in spring.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Christchurch mosque attacks: How to regulate social media

  • Voices
  • March 27, 2019
  • Paul Brislen
Christchurch mosque attacks: How to regulate social media

Calls for social media to be regulated have escalated following their failure to act decisively in the public interest during the terror attacks in Christchurch.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit