TBWA wins gold with ASB

  • Media
  • October 25, 2009
  • Frances Chan
TBWA wins gold with ASB

midas groupThe world’s best financial services communications were honoured at the Midas Awards last week in New York.

TBWA\Whybin was the only NZ agency awarded this year. It won two gold ingots in the Best Online advertising category for ASB Bank ‘Crazy wwworld’ and in the Best Point-of-Purchase category for ‘Up Grade Your Year’.

McCann Erickson New York won the Midas Grand Trophy the special effects its MasterCard ‘Shopping’ TVC.

Download the winners' booklet here. 2009MidasWinnersBooklet

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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