ASA enters attack politics, upholds complaint against Make New Zealand Great Again

  • Advertising
  • November 10, 2017
  • StopPress Team
ASA enters attack politics, upholds complaint against Make New Zealand Great Again

The Make New Zealand Great Again Party failed to make its advertising great again after a complaint against a sponsored Facebook post, suggesting the Labour Party was going to solve child poverty with abortion, was upheld by the Advertising Standards Authority. 

The complaint was against a sponsored post on Facebook claiming the Labour Party “will literally kill child poverty”.

The post included a picture of Labour leader Jacinda Ardern alongside the statement: “My Labour Party will end child poverty through abortion. No children. No poverty.”

The complainant, Tess Macintyre, said that given Ardern had never made the statement it’s a misrepresentation of her and misleads the viewers.

The Complaints Board agreed and found the ad to be in breach of Rule Two: Truthful Presentation, and Basic Principle Four of the Code of Ethics: All advertisements should be prepared with a due sense of social responsibility to consumers and to society.

As the advertisement tackled a topic about proposed legislation, abortion, the Complaints Board also considered it against Code of Ethics Rule 11 Advocacy Advertising:

The rule states: “Expression of opinion in advocacy advertising is an essential and desirable part of the functioning of a democratic society. Therefore, such opinions may be robust. However, opinion should be clearly distinguishable from factual information. The identity of an advertiser in matters of public interest or political issue should be clear.”

Again, the ad was found to be in breach of the rule by as it created the impression that Ardern had made the statement accompanying her image. The complaint was upheld.

Both the post in question and the Make New Zealand Great Again Party Facebook page have since been deleted.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Save the date: Stoppies is returning for another year

  • The Stoppies
  • January 16, 2019
  • StopPress Team
Save the date: Stoppies is returning for another year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit