As the split looms, Telecom gets ready to roll

  • Advertising
  • November 9, 2011
  • StopPress Team
As the split looms, Telecom gets ready to roll

With shareholders voting overwhelmingly in favour of splitting Telecom in two at the annual general meeting recently, the fall out from the "Abstain for the Game" campaign and the appointment of new marketing boss Jason Paris, change is most definitely in the wind for Telecom at the moment. And it's thought the first phase of that change is cranking into gear.
Telecom spokesman Mark Watts said he wouldn't comment on rumours and gossip, but as far as we can tell, Telecom is thought to be looking for a strategic partner to create the brand and brand architecture for the 'New Telecom' (which is still subject to High Court approval in mid November). Watts did say the rumours about a name change were untrue and the split entities will remain as Telecom and Chorus.

The project is not thought to involve any ad agencies at this stage, but there are plenty of brand consultancies and design shops inside the big networks that will be keen as mustard to get their hands on the trophy in an effort to grease the wheels for their agency cohorts. The full-blown creative pitch the industry has long been waiting for is expected to take place early next year.

Saatchi & Saatchi global chief executive Kevin Roberts endorsed the ham-fisted abstain campaign and, as a Telecom board member, has fought hard to retain the business over the years. Despite many in the industry deeming his position to be a conflict of interest, he was re-elected onto the Telecom board of directors recently and, given its size (according to Nielsen, Telecom's ad spend was close to $80 million in 2005, but that was down to just over $30 million in 2010) and importance to the agency, it's fair to assume he and the team will continue to fight hard for it.

During Paris' stint with TVNZ, he was responsible for pulling the plug on its long-running contract with Saatchi & Saatchi and moving it to Colenso. The agency had a seemingly fruitful relationship with Paris and Colenso has plenty of telco experience with one of Telecom's main rivals Vodafone, although things didn't end so well after it moved the account up to .99 during the current pitch, the outcome of which will probably determine who will be in if Telecom goes up for grabs.

DDB has been spading Telecom for years and already controls its direct and digital marketing through Rapp Tribal, so it's another likely contender.

None of the agencies would comment.

Telecom hasn't had much luck with its new business ventures of late. There was the failed TiVo foray with TVNZ, ferrit.co.nz, which died a horrible death, and back in April it ditched its 49 per cent stake in web portal Yahoo!Xtra because it didn't perform as expected. But there are a few silver linings. Vodafone has had a horror run with the Commerce Commission and the ASA recently, and while Telecom's total mobile customers dropped to 2.097 million at the end of June, down from 2.192 million three months earlier, it added 173,000 customers to the now seemingly reliable—and, judging by Saatchi & Saatchi's latest comparative ad campaign, fast—XT network. It's also due to start selling the iPhone 4S and other models on Friday.

Youtube Video

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Creativity first: Lumo’s challenge to the industry
Sponsored content

Creativity first: Lumo’s challenge to the industry

Wanting to inspire and celebrate dynamic and interactive creativity in the digital outdoor space, Lumo has created The Pixel Awards. StopPress sat down with co-founder and chief executive Phil Clemas to talk digital opportunities, breaking down barriers and growth.

Hold onto your hats: Meridian Energy and Garage Project launch a homage to windy Wellington

  • Advertising
  • September 10, 2019
  • StopPress Team
Hold onto your hats: Meridian Energy and Garage Project launch a homage to windy Wellington

Meridian have teamed up with Garage Project brewery to launch Turbine Pale Ale and introduce the energy company’s new renewable energy certification.

Read more

Movings/Shakings: 10 September

  • Movings/Shakings brought to you by Marsden Inch
  • September 10, 2019
  • StopPress Team
Movings/Shakings: 10 September

Industry happenings at Mission Estate Winery, 99 and Stuff.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Ads of the week: 10 September

  • TVC of the week
  • September 10, 2019
  • StopPress Team
Ads of the week: 10 September

Te mahi pai (good work) to Pepsi NZ, Meridian and Garage Project, Augusto and the Māori Language Commission, and Dettol.

Read more

Sweetshop & Green production company launches in New Zealand

  • Agency
  • September 10, 2019
  • StopPress Team
Sweetshop & Green production company launches in New Zealand

Two international companies, Sweetshop and Green Productions have joined forces to launch Sweetshop & Green into Australia and New Zealand. The new company has a focus to bring small and large scale tv and film productions to the country.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Not Tu Meke of a challenge: Māori Language Week kicks off with a pesky Australian

  • Advertising
  • September 10, 2019
  • Courtney Devereux
Not Tu Meke of a challenge: Māori Language Week kicks off with a pesky Australian

Aiming to get New Zealanders to speak more te reo Māori than a native Australian bird, Augusto and the Māori Language Commission have issued a fairly easy seeming challenge to Kiwis.

Read more

John Miles steps into CEO role for the Marketing Association

  • Marketing
  • September 10, 2019
  • StopPress Team
John Miles steps into CEO role for the Marketing Association

The Marketing Association is readying itself this week for a change of hands in the role of CEO. John Miles will step into the position at the end of September, as its current CEO Tony Mitchell prepares for his own departure.

Read more

From PR to Rising Star: Erin Berryman on the magazine industry

  • Media
  • September 9, 2019
  • StopPress Team
From PR to Rising Star: Erin Berryman on the magazine industry

The MPA judges described this year's 'Rising Star', Erin Berryman, as a commercially-focused editor who has demonstrated strategic nous during her site, Beautyheaven, launch and ongoing development. Here, Berryman shares her thoughts on the award and the industry she is rising through.

Read more

"We probably didn’t know what we had till it was gone": programmatic players respond to KPEX closure

  • Advertising
  • September 9, 2019
  • StopPress Team
"We probably didn’t know what we had till it was gone": programmatic players respond to KPEX closure

Last month brought news that KPEX, the Kiwi Premium Ad Exchange consortium created in 2015 by Stuff, NZME, MediaWorks and TVNZ, is to close. The move is the result of changing market demands and shareholder priorities. Following the news, local programmatic players, Kargo and Acquire, have shared their thoughts.

Read more

The news of their death has been greatly exaggerated

  • Voices
  • September 9, 2019
  • Richard Pook
The news of their death has been greatly exaggerated

After long and illustrious lives, there are many who are ready to write the Global Ad Agencies’ obituary. And they do have a point - they’re facing some existential challenges, not least from the global technology giants. Richard Pook, general manager of Amplifi New Zealand, writes about the recent quarterly reporting season and demonstrates just how powerful these tech companies have become.

Read more
Creativity and scientific thinking required to leverage data and insights
Sponsored content

Creativity and scientific thinking required to leverage data and insights

There’s no doubt you recognise the need for your organisation to better leverage the power of data and insights. Leaders in marketing, technology and communications are all striving to better understand today and find was to predict what will happen tomorrow.

DDB Group welcomes in fifth agency

  • Advertising
  • September 6, 2019
  • StopPress Team
DDB Group welcomes in fifth agency

DDB Group has launched its fifth agency following growth and globally successful campaigns. Tribal Worldwide New Zealand now leads the group's digital department.

Read more

Humbleness be darned: NZ Marketing rightfully takes out Supreme award at MPA’s 2019

  • News
  • September 6, 2019
  • StopPress Team
Humbleness be darned: NZ Marketing rightfully takes out Supreme award at MPA’s 2019

That’s right. In a move that was a huge surprised yet at the same time not at all a surprise, NZ Marketing Magazine took out the Supreme Award for Best Magazine at the Magazine Publishing Awards for 2019, beating out the competition and claiming its rightful crown as best of the best. Bow down.

Read more

StopPress noticeboard

  • Noticeboard
  • September 6, 2019
  • StopPress Team
StopPress noticeboard

Deals, expansions and acquisitions across the industry.

Read more

OMANZ and Out-of-Home kick off support for Te Wiki O Te Reo Māori

  • News
  • September 5, 2019
  • StopPress Team
OMANZ and Out-of-Home kick off support for Te Wiki O Te Reo Māori

Encouraging the use of Te reo Māori continues to grow in importance as native speaking numbers decline. Continuing support for the language this Māori Language Week, OMANZ (JCDecaux, oOh!Media!, QMS, Media5 and AdVantage Media), with assistance from LUMO and Go Media, will be using their talents to make the language more visible.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit