Are you the next AIM CEO?

  • Advertising
  • September 7, 2009
  • Frances Chan

Got charisma? A passion for creativity? Direct marketing in your bones? The AIM Proximity CEO role is up for grabs.

Former CEO Darryn Melrose will be leaving at the end of the month after a six-year tenure. Interim CEO, Jim Moser (CEO Clemenger Group), is sad to see Melrose go but is thankful of the massive contribution he has made to AIM.

“Darryn has been the single biggest advocate for developing the agency’s substantial digital capability. Under his leadership, AIM has made the transition from a paper-based direct agency to one of the world’s leading direct and digital agencies.”

That’s actually not an exaggeration. AIM was the most awarded agency in the first quarter of the 2009 Won Report and won Best in Show and Courageous Client  at last year’s Caples International Awards.

Melrose’s next engagement is yet to be revealed, but Moser says he’s been looking at options for him within the Clemenger Group and BBDO.

At the same time, Moser’s already scoped some internal candidates that have “impressed the hell out of me” but is “not in any panic” to appoint a new CEO. So you’ve got time to get your CV in.

What kind of person are you looking for, Jim? “Someone who’s an absolute direct specialist with a high level of expertise, a proven leader who has a passion for creativity and can perpetuate that culture in a collaborative environment. And someone I like and can have a beer with.”

Moser adds the new CEO will have a clear direction to take AIM to its next level of success in the coming decade. No pressure then.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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