Apple vs Woolworths logo war

  • Media
  • October 8, 2009
  • Frances Chan
Apple vs Woolworths logo war

woolies appleDo you think the new Countdown/Woolies “W” logo looks like an apple? Go figure. Apple certainly thinks so, and has launched a legal campaign to stop the Australian company from using it.

The Sydney Morning Herald reported Woolworths filed a trademark application last August and will plaster the logo on all its retail products, including electrical goods and technology. Woolworths currently brands credit cards and mobile phones, so computers could be the next step, and that would be direct competition to Apple.

It’s no surprise that Apple lawyers are vigilant when it comes to trademark protection. Apple is currently taking action against a music festival promoter, Poison Apple, which wants to trademark a logo of an apple with a bite out of it atop crossed bones, and Foxtel, whose branding for a new porn channel, Adults Only, is an apple together with an arrow and a devil's tail.

Apple_Corps_logoIn 2007 Apple and The Beatles’ parent company Apple Corps came to an agreement after 30 years of bitching, which entitled Apple to own all trademarks using the name “Apple” and to license certain trademarks back to Apple Corps for their continued use.

Lucky ENZA has a pear behind its apple logo, otherwise Apple would have its guts for garters.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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