APN Outdoor teams up with New Zealand Olympic Committee

  • Advertising
  • November 23, 2017
  • StopPress Team
APN Outdoor teams up with New Zealand Olympic Committee

APN Outdoor is joining forces with the New Zealand Olympic Committee (NZOC) as an official partner of the New Zealand Olympic and Commonwealth Games teams through to 2020.

The partnership is the first time NZOC has joined forces with an outdoor media provider and is indicative of the growth and anticipated trajectory of the medium. According to SMI figures released in August, local agencies spend in outdoor for the 2016/2-17 financial year was $134,823,951, up 24.9 percent on the previous year. Compared to other media, it had the biggest growth, followed by digital's 20.8 percent growth.

General manager of APN Outdoor Mike Watkins says the partnership with the New Zealand Olympic Committee signals an exciting new chapter for the company.

“APN Outdoor is excited to be backing the New Zealand teams as they take on the world at the Olympic and Commonwealth Games through to 2020,” he says.

“The Kiwi athletes getting set for the upcoming games are remarkable men and women. They epitomise what makes us proud to be New Zealanders and APN Outdoor can’t wait to work with the NZOC to help bring their stories and the games campaigns to life.”

The partnership comes ahead of a big year for sport in 2018, as three New Zealand teams will take to the world stage.

In February, a team of approximately 20 winter athletes are set to compete in the Olympic Winter Games in Pyeongchang, South Korea, followed closely by a large New Zealand team heading across the ditch for the Gold Coast Commonwealth Games from 4 to 15 April.

Finally, October will see the very best rising stars and young athletes from around the country head to Buenos Aires, Argentina to compete in the third edition of the Summer Youth Olympic Games.

“With the Winter Olympic Games now less than 100 days away and the Gold Coast Commonwealth Games just around the corner, APN Outdoor sends our very best wishes to all athletes getting set to wear the fern next year,” says Watkins.

“Our outdoor media and billboards are perfect mediums to help build excitement across the country and rally support for our teams as they take on the world.”

New Zealand Olympic Committee chief executive Kereyn Smith adds that it's thrilled APN Outdoor has come on board with the teams through to 2020.

"The APN Outdoor team understand the hard work and hours of dedication our athletes commit to getting to the games, and their support and outdoor media reach will form an instrumental part in helping us to share their stories with New Zealanders.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit