And the winners are...

  • Marketing
  • August 26, 2010
  • Ben Fahy
And the winners are...

The New Zealand marketing community was in celebration mode at the 2010 TVNZ-NZ Marketing Awards at the Langham Hotel in Auckland tonight. And, after months of trawling through a huge number of entries, some rigorous judging and a fair bit of finalist back-patting, New Zealand's newest, quirkiest mobile network 2degrees came away with the most back pats on the night, winning three of the big gongs.

The judges praised the Fairfax Media Supreme Award winner 2degrees for its hugely successful first year, which was largely a result of the innovation seen across the whole marketing spectrum.

“It used great insight, they’re brave and innovative and, being quintessentially Kiwi, they’ve got the knack of capturing the hearts and minds of middle New Zealand," the judges said.

NZ Marketing publisher, Vincent Heeringa slurred with glee: “These awards are reserved for those who execute a great strategy, not just those who make nice ads. But with 2degrees they’ve achieved both."

And Sue McCarty, NZMA’s chief executive: “It’s brilliant to see such widespread participation throughout the marketing community. As an industry, we should be proud of the work we have been doing. We thank all entrants for their contribution and congratulate this year’s winners for driving innovation and thought leadership for New Zealand businesses."

A full list of winners can be found below or at And, rest assured, you'll be able to read all about the night's juiciness, the flaming test tubes and the dazzling pyrotechnics on StopPress tomorrow.

2010 TVNZ-NZ Marketing Awards Winners

Fairfax Media Supreme Award

2degrees 'Staying 2degrees'

New Zealand Post Business to Business Award

Messenger Services Ltd 'Stuck—we sort it'

Consumer Services Award

2degrees 'Staying 2degrees'

University of Otago Emerging Business Award

RedWitch Analog Pedals Ltd, RedWitch Analog Pedals

New Zealand Marketing Magazine Export Marketing Award

New Zealand Honey Co. Healthy Honey

Smartsource Marketing Fast Moving Consumer Goods Award

Joint winners: Frucor Beverages 'V Rocket Man'/Mars NZ Ltd Whiskas Dry Catfood

DNA Not-for-Profit Award

Ministry of Health, The National Depression Initiative

Morton Estate Wines Retail Award

McDonald's Restaurants (NZ), 'Weight Watchers Meals'

GEON Rookie Marketer of the Year Award

Anna-Claire Clendon, enlight photo

New Zealand Post Marketer of the Year Award

Adam Maxwell, Independent Liquor

TVNZ Marketing Hall of Fame

Associate professor Richard Brookes

Judges' Choice Awards

TVNZ Innovation in Marketing Award

Frucor 'V Rocket Man'

Colmar Brunton Most Authentic Brand Award

Air New Zealand 'Nothing to Hide'

carboNZero programme Sustainability Award

Wellington Combined Taxis NZ's first carboNZero certified taxi service

AUT University Transformational Marketing Award

2degrees 'Staying 2degrees'

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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