Air New Zealand extends 'Project Blackout' to an airliner

  • Advertising
  • November 8, 2016
  • StopPress Team
Air New Zealand extends 'Project Blackout' to an airliner

The All Blacks and Air New Zealand's in-house creative team transform a passenger plane in the latest, special effects-driven Project Blackout video.

Teammates Luke Romano, Brodie Retallick, Waisake Naholo and Aaron Smith get to work on a black blueprint for the goal posts before cheering an Air New Zealand plane through them. Once the little plane jets over these it turns into the custom All Black inspired A320 – complete with some sparkles as it transforms.

The timing could have been better for the video, which was posted on Facebook at 6am on Sunday “to welcome our UK and Irish friends in 2017”, before Ireland’s record win in Chicago. And comments on social media have been mixed, with some debating the recent game, some loving the ad and others just commenting on Air NZ's domestic service.

One viewer even thought outside the box and posted the below:

The self-confessed #CrazyAboutRugby airline is gearing up for the All Blacks vs Lions tour in New Zealand in 2017. The advert follows another #ProjectBlackout video from mid-September, in which the same four All Blacks turn the clothing of flyers waiting in the Koru Lounge into supporters' gear.

It seems there will be a stream of these post-production enhanced adverts, with another advert in June showing airline security transform luggage to merchandise and even turn passengers into All Blacks. 

Let's just hope the ABs can turn things around too. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit