Since DraftFCB took over the Air New Zealand account at the start of last year, its work has been fairly retail focused, with the airline’s deals being promoted on TV and online. But it’s finally got a chance to have a bit of fun with a campaign to promote the launch of the new Airpoints credit cards.
The campaign consists of two 30 second TVCs via Stuff and Nonsense and stars a ukulele-wielding fairy godfather, who, to represent ‘that holiday feeling’, gives his trusty instrument a strum whenever a purchase is made.
The credit cards are a joint venture between Air New Zealand and Kiwibank and there are three available. The Air New Zealand Airpoints Low Fee MasterCard offers an annual fee of $25 and the ability to earn one airpoints dollar for every $160 spent. The earning rate increases to one for every $120 spent on the Air New Zealand Airpoints Standard MasterCard and one for every $75 spent with the Air New Zealand Airpoints Platinum MasterCard (this card also earns one status point for every $200 spent and Platinum cardholders will also have their Koru membership joining fee waived and enjoy a discount on the annual membership fee).
When the new cards are used to make purchases direct from Air New Zealand the Airpoints Dollar earning rates are $140, $100 and $65 respectively.
The interest rate for all the cards is 15.9 percent for the low fee card (for up to 44 days) and 19.95 percent for the standard and platinum. This product follows up from Countdown’s own Onecard Visa, which was launched earlier this year.
Some customer have kicked up a bit of a stink about the airline’s booking fees in the past, something the Commerce Commission has looked into. We asked Air New Zealand if the fees will be waived when using their own credit cards, but we’re yet to hear back.
“At the moment 20 percent of all credit card purchases in New Zealand earn Airpoints Dollars,” says Air New Zealand’s general manager of customer value, Hamish Rumbold. ” … These great Airpoints Dollar earning rates make it even easier to get away on your next holiday. Just use the card for everyday purchases and watch your holiday fund grow.”
Air New Zealand has also sent its new Fern Mark-inspired livery skyward.
The new white livery features a black tail with the distinctive New Zealand Fern Mark in contrasting white. While most of the fleet will sport this white version, the airline will also continue to have a small number of signature aircraft in an all black version.
The new design, which was created by Designworks and typeface designer Kris Sowersby, involved extensive consumer testing, including focus groups in New Zealand and overseas. In a survey, 78 percent of respondents said it fit well with the Air New Zealand brand and New Zealand’s identity.
To celebrate the new livery, Air New Zealand is asking plane nerds to download templates for the A320, build their own paper plane and then share a creative pic of it on Instagram or Twitter using #AirNZPaperPlane.
Check out some of the efforts here.
