Aim and Y&R in room with Echos

  • Media
  • October 22, 2009
  • Frances Chan
Aim and Y&R in room with Echos

echo awardBig congrats (or in Kiwispeak “yeah, not bad, mate”) to two NZ agencies who won trophies at the 2009 International Echo Awards, hosted by Jay Leno in San Diego this week. The Echos, run by the US Direct Marketing Association, are like the global version of NZ Marketing Association’s RSVP Awards.

yellow treehouseAim Proxmity took home a gold in the Communications/Utilities category for the Yellow Treehouse campaign and won the very special Henry Hoke Award  for “the campaign with the most courageous solution to a difficult sales marketing problem”. The agency also won silver for the Warehouse ‘Get in on the secret – part 2’ campaign in the retail and direct sales category.

microsoftY&R won silver in the IT category for the Microsoft Virus mailout, in which IT managers were sent a live virus in a petrie dish. After a few days the virus spelled out ‘zero’ – the number of viruses in the recipient’s future, if they used Microsoft Security.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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