Advertising industry asks for greater government regulation of social media platforms

  • Advertising
  • April 12, 2019
  • ANZA and Comms Council
Advertising industry asks for greater government regulation of social media platforms

The Commercial Communications Council and Association of New Zealand Advertisers have written jointly to the Prime Minister asking that Government actively address local regulatory solutions and encourage a coordinated international response by political leaders to ensure social media platforms are good corporate actors.

Due to inaction in the weeks after the Christchurch attacks from social media platforms, we reached out to our global networks for support to petition Facebook for change to its live streaming platform. In response, the World Federation of Advertisers on 28 March called on its members and brands worldwide – in their capacity as the funders of the online advertising system – “to put pressure on platforms to do more to prevent their services and algorithms from being hi-jacked by those with malicious intent”.

The belated response from Facebook, firstly as a letter from chief operating officer, Sheryl Sandberg to the New Zealand Herald (30 March) and subsequent comments by chief executive Mark Zuckerberg, pushing back on calls to delay live stream feeds (4 April), demonstrate a lack of commitment to meaningful change. This is affirmed by the lack detail provided of exactly what platform changes will be made and by when.

The unfortunate reality is this. Nothing has been done by Facebook to ensure the dreadful events such as occurred in Christchurch cannot be live streamed again. While the advertising community will continue to apply what pressure it can, we believe that platforms have not demonstrated sufficient integrity over this issue to continue to be allowed to define the rules of content management. Instead, regulators now need to step up to ensure meaningful change does in fact occur. We note that regulators are making steps in this direction in a number of jurisdictions, including the UK and Australia.

Some platforms have made positive initial steps in response to what occurred online. For example, Google’s YouTube has put in place stronger account verification standards before live streaming is allowed. This includes raising the threshold for YouTube Live on mobile. Moving forward, to be able to live stream to YouTube on mobile devices, channels need to have at least 1,000 subscribers. These simple initiatives demonstrate that steps can be taken to better protect the community, where there is a will to do so.

Reaching a satisfactory outcome was never likely to be achieved by advertiser pressure alone. It requires regulators, commerce and the community to collectively take action. To this end we are now encouraging the Government to address the question of appropriate regulation of social media platforms. We believe that New Zealand is uniquely placed to lead what is a rising call for appropriate regulation applied to online platforms.

As an industry, we stand ready to work with Government on this issue.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

NZ Marketing Leaders' Summit 2019: special offer for StopPress readers

  • StopPress + NZ Marketing Leaders’ Summit
  • August 16, 2019
  • StopPress Team
NZ Marketing Leaders' Summit 2019: special offer for StopPress readers

Registrations have opened for the NZ Marketing Leaders’ Summit next month and there’s a special offer for StopPress readers to get a discounted ticket.

Read more

KiwiRail and TrackSafe NZ create near miss memorials via DDB

  • Advertising
  • August 16, 2019
  • StopPress Team
KiwiRail and TrackSafe NZ create near miss memorials via DDB

For Rail Safety Week, KiwiRail, TrackSafe New Zealand and DDB have launched a campaign to remember the near misses suffered daily by train drivers.

Read more

The Cancer Society’s Daffodil Day gets a contemporary re-design by TBWA

  • Advertising
  • August 16, 2019
  • StopPress Team
The Cancer Society’s Daffodil Day gets a contemporary re-design by TBWA

A new ANZ Smart Daffodil is being rolled out for the Cancer Society to mark Daffodil Day. The new pin, by TBWA, turns anyone who wears it into a fundraiser for the charity.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Advertising Week APAC 2019: insights from Facebook’s global marketing officer Antonio Lucio
news

Advertising Week APAC 2019: insights from Facebook’s global marketing officer Antonio Lucio

At the end of last month advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference and heard from Facebook’s global marketing officer Antonio Lucio about diversity, regulation and rebuilding its reputation.

Thinking P2P: Kiwi Catherine Brands shares insights from Microsoft and Amazon

  • Marketing
  • August 15, 2019
  • Elly Strang
Thinking P2P: Kiwi Catherine Brands shares insights from Microsoft and Amazon

Kiwi Catherine Brands is the Microsoft global industry marketing director of retail and consumer goods, and was also one of the founding team members to launch Amazon Go – the world's first grocery store without a checkout. This week, she spoke at the CX Conference 2019 about 'P2P' marketing and how companies, big and small, can ensure they're placing people first.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Never say never: Publicis Groupe acquires MBM

  • Media
  • August 14, 2019
  • StopPress Team
Never say never: Publicis Groupe acquires MBM
MBM's Alysha Delany, Sean McCready, Matt Bale

Publicis Groupe ANZ has announced the acquisition of New Zealand’s independent, full-service media agency MBM.

Read more
The Hot List winners: TV/Radio host
news

The Hot List winners: TV/Radio host

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

Is authenticity real?
Sponsored content

Is authenticity real?

I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an online e-sports gaming marketer. I couldn’t help but laugh at the irony of a whole bunch of people making money by distorting reality espousing the virtues of authenticity. It made me question my own interpretation of what authenticity is.

Sir Graham Henry asks Kiwis to fill NZ Blood Service’s reserve bench

  • Advertising
  • August 13, 2019
  • StopPress Team
Sir Graham Henry asks Kiwis to fill NZ Blood Service’s reserve bench

With less than four percent of New Zealanders registered as donors, New Zealand Blood Service is calling on the country to join the ‘Biggest Reserve Bench’ with the help of Sir Graham Henry and YoungShand.

Read more

Ads of the week: 13 August

  • TVC of the week
  • August 13, 2019
  • StopPress Team
Ads of the week: 13 August

A round of applause to AMI, ASB and Sky.

Read more

Registrations for the FMCG Business Marketing Summit are selling fast!

  • StopPress + FMCG Business Marketing Summit
  • August 13, 2019
Registrations for the FMCG Business Marketing Summit are selling fast!

With many conferences and seminars costing $1,200.00 or more, our goal is to create a day that the whole team can come along to at only $395.00 + GST per ticket! Marketing and brand managers along with business owners can look forward to leaving with new plans, new ideas, new learnings and new connections

Read more

StopPress noticeboard: 13 August

  • Noticeboard
  • August 13, 2019
  • StopPress Team
StopPress noticeboard: 13 August

Deals, expansions and acquisitions across the industry.

Read more

Convergence: yesterday’s media buzzword is now the new normal

  • Media
  • August 12, 2019
  • Radio New Zealand
Convergence: yesterday’s media buzzword is now the new normal

Once upon a time our major media companies and telcos were none of each others' business. Now they are all up in each others' business because of 'convergence' driven by digital technology and the internet. TVNZ's board told the government it won't be getting a return in this crowded market and this week media bosses told Mediawatch the big players can’t all survive in it much longer.

Read more

Dentsu Aegis Network announces senior appointments

  • Advertising
  • August 12, 2019
  • StopPress Team
Dentsu Aegis Network announces senior appointments

Dentsu Aegis Network (DAN) New Zealand has announced the appointment of two leadership roles. Rachel Anderson-Cormack has been appointed head of commercial operations and DAN solutions, alongside Guy Cousins who joins the network as group head of strategy.

Read more
The Hot List winners: TV channel
news

The Hot List winners: TV channel

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit