Advertising goes aerial as Ashburton's Air Banners takes off

  • News
  • January 19, 2011
  • StopPress Team
Advertising goes aerial as Ashburton's Air Banners takes off

Youtube Video Ashburton isn't a place that's renowned for its marketing innovations. But, after the launch of Air Banners, it soon might be.

The invention of local Ashburtonite and kite designer Peter Lynn, the big idea is that individual letters are joined together to form messages that can then be flown under kites, helium balloons, or cranes, strung between buildings or towed by Jetskis or boats. So, whether you hope to add some pizazz to your large corporate marketing event or add a bit of cheese to your wedding, the system is able to get messages in the air without the need for a plane.

Lynn (who also holds a Guinness World record for being designing  the ‘World’s Largest Kite’) and the Air Banners team spent about one year developing the idea and devised a “scrabble set” arrangement of 1.5 metre high letters, numbers and symbols that are clearly visible from over a mile away (a typical 30 letter Air Banner measures around 60m in length or 90 sq/m in area).

Stefan Cook, the Air Banners operations manager, says the main markets for the product have been popular beach holiday destinations overseas, primarily in the Mediterranean, the US and, increasingly, Asia. And while there hasn't been much interest from New Zealand operators, he says their expectations have been exceeded so far, with around 15 packages sold to distributors (a 105 letter pack retails for NZ$3600), and ten and 20 letter packages ($900 and $1300 respectively) aimed at smaller businesses like restaurants also proving popular.

The letters can be launched single handedly, disconnected in around 15 minutes and then stored away for the next campaign. Or, for brands and agencies, the system can also be rented.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit