Adshel takes art from the gallery to the street

  • Advertising
  • November 17, 2017
  • StopPress Team
 Adshel takes art from the gallery to the street

Outdoor advertising company Adshel NZ has partnered with the Wellington City Council and the Urban Art Foundation in an initiative to enrich the vibrancy of the capital city.

The Urban Art Series will bring New Zealand art out of the galleries and onto the streets of Wellington with Hidden Treasures, a series of work that has been previously out of the public eye. The first piece, Raymond McIntyre's 1915 Self Portrait, is courtesy of Te Papa.  

The art will be showcased across a selection of Adshel NZ’s digital roadside network, including three free-standing digital units located on Wellington’s Lambton Quay.  

Urban Art Foundation creator and executive producer, Andrew Hagen praises the unique collaboration.

“How do you give the general public a chance to see priceless New Zealand art that’s been locked away, simply because there isn’t enough space to hang it? By forming a win-win partnership with Adshel NZ and utilising their rapidly expanding digital network, The Urban Art Series initiative allows us to take these rarely seen gems out of storage and onto the streets. This exciting, unique initiative will create a whole new dimension in communication and public-private co-operation.”

Adshel NZ’s general manager, Nick Vile, says his team is proud to be able to showcase a curated collection of art to the residents and visitors of Wellington.

“Our digital roadside network is a perfect vehicle for this type of community project, with the screens presenting the artwork in high definition and scheduling flexibility enabling a variety of works to be displayed.”

The series is now live on selected Adshel Live screens across the Wellington CBD and permanently on the three Lambton Quay sites. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit