Adshel increases mobility

  • Media
  • November 6, 2009
  • Ben Fahy
Adshel increases mobility

0ba5384044106a8fbdb65d4507c9b61c.42Adshel has launched its 2010 offerings with 11 redefined campaign packages, including a new innovation: New Zealand’s first mobile out of home network.

Adshel, which operates a furniture network of over 3,500 panels, says the new suite of campaign packs targets key consumer environments, pushes creative boundaries beyond the ad poster and encourages added brand engagement through mobile interaction.

Scheduled to launch in the first half of 2010, Adshel’s mobile package represents an integrated strategy of mobile and outdoor media as it triggers consumers to interact with a brand outside their homes through a network of 20 Bluetooth shelters and various mobile technologies like QR codes, MMS and SMS.

In what's been a challenging year for advertisers and the media industry, Adshel says the significance of accountability and effectiveness is significant going into 2010.

“By living our brand values – innovative, creative, forward thinking and dynamic – we have been able to perform strongly this year and thrive in a difficult market,” sales director Pauline Hanton says. “We will continue to build on this in 2010 and are very excited about the pending launch of our mobile offering.

"Street furniture is the most effective outdoor medium to prompt consumers to experience mobile content, instantly trigger a call to action and effectively deliver interactive mobile campaigns. Advertisers will be able to measure the number of interactions and the most popular downloads for each location. At a time when accountability is key, an integrated strategy of mobile and outdoor has never been more relevant.”

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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