It’s a “web-based digital asset delivery system” used by some of the world’s top agencies and publishers. And now, with the help of Dubsat, which specialises in managing and delivering digital content for the advertising and entertainment industries, Adsend has arrived in Australasia.
Dubsat recently bought out the owners of the Adsend, Vio Worldwide, and with fans including Ogilvy, M&C Saatchi, TBWA, Euro RSCG, News International, Associated Newspapers, Telegraph Media Group, Mirror Group Newspapers, National Magazines (Hearst), IPC, Bauer, the New York Times, Wall Street Journal and USA Today, the system has plenty of friends in high places.
“Adsend has been a very successful part of Vio Worldwide’s business for several years,” says Dubsat chief executive Grant Schuetrump. “Many of the world’s top agencies and brand owners in the USA and Europe use Adsend to manage and deliver their display advertising to thousands of newspapers and magazines every day. With our acquisition of Vio Worldwide as part of our international expansion strategy, it was clear we needed to consolidate our brands in order to have one identity with a worldwide service offering.
Along with Adsend, Adgate, which provides the ability to integrate and automate advertisers’ and publishers’ existing booking systems, including automating the creation of job tickets and ad delivery requirements, is also being launched.
Christopher Mapp, managing director of Dubsat’s parent company Omnilab Media, says the company made a long-term commitment to the industry through its acquisition of Vio Worldwide. And now, with the consolidation of all its web-based delivery brands into Adsend, he says “we can provide our clients with a proven, established and truly global digital media management and delivery solution”.
