Who’s it for: Biosecurity 2025 by Clemenger BBDO
Why we like it: This evocative spoken letter to all New Zealanders is an effective reminder of the nation’s collective responsibility to protect our natural resources. With many of our native birds down to critical numbers and diseases threatening our unique flora, this ad serves its purpose as memorable and impactful.
Who’s it for:Summerset by FCB
Why we like it: Retirement comes in all shapes and sizes, and we love how this ad doesn’t shy away from the vitality of our senior citizens. It does so without the usual stereotypes of old age and presents the villages as genuinely enticing places to live.
Who’s it for:Living Green by BC&F Denstu
Why we like it: It’s no secret that kids are smarter than we give them credit for and this ad reminds us of what it’s like to be a kid. It’s funny and cute and gets the message across of keeping children safe when choosing cleaning products.