Who's it for: Spark by Colenso BBDO
Why we like it: Nah, no way, nope! It's way too early in the week to be feeling these feels. Spark, you've tugged all our heartstrings, and who gave you the right? This ad follows a theme almost everyone can relate to: celebrating life's happiest days while missing people so incredibly special to us. It shows the bittersweet moments of life perfectly and casts light on the power of telecommunications in the modern world.
Who's it for: Icebreaker by Motion Sickness
Why we like it: Excuse me, does this man have no sweat glands? We are so here for everybody on this Earth taking responsibility for lessening the impact of climate change – but one shirt for seven days? And at least two runs in the space of that time? No amount of natural fibre could protect our clothing from the stench of a humid 7km run, however, we are willing to give it a try. Clearly, this man doesn't need clothing to add spontaneity to his life so that's great for him – well-done surfer guy.
Who's it for: Vogel's by The Enthusiasts
Why we like it: Men, why do you have to be like this? Have you never heard of a tea towel? Cover up, don't strip down! So much less hassle, all it takes is the minimal brain power required to use common sense. Vogel's is not known as a bread particularly suited to sandwiches (we can all agree that as toast it's second to none though), nevertheless, this man is diving head first into his sandwich and at the end of the day, we understand.
Who's it for: MyMilk by Contagion
Why we like it: Reader, we gasped. First up, this cow is sitting inside with a pot of tea like it ain't no thing while her family (pets? stock?) graze away outside doing standard cow things. Not only is she oddly human and blasé as she fills us in of all the wonders of MyMilk, but she has also dolled herself up nicely with her eyeshadow and pearls. Now the StopPress team has seen it all, but the sound we collectively made when she punches herself in the udders to add milk to her tea was decidedly un-human-like.