Ads of the Week: 7 August

  • TVC of the Week
  • August 7, 2018
  • StopPress Team
Ads of the Week: 7 August

Who's it for: AA Insurance by DDB

Why we like it: Like all insurance ads worth their salt, the latest campaign from AA Insurance is aspirational – and what could be more aspirational, and sweeter, than a kid superhero? We love the use of music and imagination in this spot. Having delighted audiences with food, puppies and grandmas last year, the insurance company seems well aware a lecture is not the right way to go.

Who's it for: Ford Ranger Raptor by GTB/J. Walter Thompson NZ

Why we like it: Who doesn't love seeing a vehicle speed through the stunning South Island countryside? This spot has all the hallmarks of a good car ad with revving engines, the Ford practically flying over the terrain and swooping wide shots. And all with a professional female driver behind the wheel, showing off her skills. 

Who's it for: AMP by Many Minds

Why we like it: AMP is back with it's 'Today, Tomorrow' campaign and this time she's hitting the gym, or eating a donut? The sweet treat/sweet deal angle is a little on the nose but this spot is simple and effective – and it's in a scenario pretty much everyone can relate to: making yourself choose between working out and eating dessert.

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Creative excellence: Shane Bradnick on the Axis Awards, creativity, and change

Creative excellence: Shane Bradnick on the Axis Awards, creativity, and change

StopPress speaks with Shane Bradnick about his move from DDB to take up a role at TBWA\New Zealand, his thoughts on award shows and his role as convenor at the 2019 Comms Council Axis Awards.

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