Ads of the Week: 4 June

  • TVC of the Week
  • June 4, 2019
  • StopPress Team
Ads of the Week: 4 June

Who's it for: McDonald's NZ by DDB

Why we like it: As the saying goes, 'when it's good, you don't change'. But for once, McDonald's is branching out and shaking up a couple of its classics – thankfully introducing bacon as an optional switch. It was always going to be a divisive move and McDonald's is playing with that in its marketing of the new products. This dude is right though, it's not a quarter pound of meat if it also has bacon... so is it a Quarter Pounder? Something to ponder.

Who's it for: Air New Zealand

Why we like it: Who knew real air-bound planes were assembled in almost exactly the same manner as those kit-set collectables you can buy at specialist gaming shops. So many fiddly little parts! Although we can only hope the real manufacturing process doesn't suffer the inevitable missing screw that the model variety is so renowned for. 

Who's it for: Countdown New Zealand

Why we like it: While Kiwis are battening down the hatches and scheduling heat pumps to take the edge off the early morning frosts – apparently broccoli are flourishing in the fields, relishing the feeling of freezing their nutritious little heads off. It is refreshing to see a move to celebrate seasonal fruit and vege, and comforting to know that broccoli is in plentiful supply to keep us warm during those cold winter months. 

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WPP AUNZ set to sell Kantar

  • Advertising
  • August 19, 2019
  • StopPress Team
WPP AUNZ set to sell Kantar

WPP AUNZ has entered into an agreement to sell 100 percent of its interests in the Kantar businesses in Australia and New Zealand (Kantar).

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The Hot List winners: biggest move in media
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The Hot List winners: biggest move in media

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

StopPress noticeboard: Yellow purchases stake in Hype & Dexter, Scroll Media ups its offer

  • Noticeboard
  • August 16, 2019
  • StopPress Team
StopPress noticeboard: Yellow purchases stake in Hype & Dexter, Scroll Media ups its offer

Deals, expansions and acquisitions across the industry.

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NZ Marketing Leaders' Summit 2019: special offer for StopPress readers

  • StopPress + NZ Marketing Leaders’ Summit
  • August 16, 2019
  • StopPress Team
NZ Marketing Leaders' Summit 2019: special offer for StopPress readers

Registrations have opened for the NZ Marketing Leaders’ Summit next month and there’s a special offer for StopPress readers to get a discounted ticket.

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KiwiRail and TrackSafe NZ create near miss memorials via DDB

  • Advertising
  • August 16, 2019
  • StopPress Team
KiwiRail and TrackSafe NZ create near miss memorials via DDB

For Rail Safety Week, KiwiRail, TrackSafe New Zealand and DDB have launched a campaign to remember the near misses suffered daily by train drivers.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

The Cancer Society’s Daffodil Day gets a contemporary re-design by TBWA

  • Advertising
  • August 16, 2019
  • StopPress Team
The Cancer Society’s Daffodil Day gets a contemporary re-design by TBWA

A new ANZ Smart Daffodil is being rolled out for the Cancer Society to mark Daffodil Day. The new pin, by TBWA, turns anyone who wears it into a fundraiser for the charity.

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Advertising Week APAC 2019: insights from Facebook’s global marketing officer Antonio Lucio
news

Advertising Week APAC 2019: insights from Facebook’s global marketing officer Antonio Lucio

At the end of last month advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference and heard from Facebook’s global marketing officer Antonio Lucio about diversity, regulation and rebuilding its reputation.

Thinking P2P: Kiwi Catherine Brands shares insights from Microsoft and Amazon

  • Marketing
  • August 15, 2019
  • Elly Strang
Thinking P2P: Kiwi Catherine Brands shares insights from Microsoft and Amazon

Kiwi Catherine Brands is the Microsoft global industry marketing director of retail and consumer goods, and was also one of the founding team members to launch Amazon Go – the world's first grocery store without a checkout. This week, she spoke at the CX Conference 2019 about 'P2P' marketing and how companies, big and small, can ensure they're placing people first.

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Never say never: Publicis Groupe acquires MBM

  • Media
  • August 14, 2019
  • StopPress Team
Never say never: Publicis Groupe acquires MBM
MBM's Alysha Delany, Sean McCready, Matt Bale

Publicis Groupe ANZ has announced the acquisition of New Zealand’s independent, full-service media agency MBM.

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The Hot List winners: TV/Radio host
news

The Hot List winners: TV/Radio host

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

Is authenticity real?
Sponsored content

Is authenticity real?

I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an online e-sports gaming marketer. I couldn’t help but laugh at the irony of a whole bunch of people making money by distorting reality espousing the virtues of authenticity. It made me question my own interpretation of what authenticity is.

Sir Graham Henry asks Kiwis to fill NZ Blood Service’s reserve bench

  • Advertising
  • August 13, 2019
  • StopPress Team
Sir Graham Henry asks Kiwis to fill NZ Blood Service’s reserve bench

With less than four percent of New Zealanders registered as donors, New Zealand Blood Service is calling on the country to join the ‘Biggest Reserve Bench’ with the help of Sir Graham Henry and YoungShand.

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Ads of the week: 13 August

  • TVC of the week
  • August 13, 2019
  • StopPress Team
Ads of the week: 13 August

A round of applause to AMI, ASB and Sky.

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Registrations for the FMCG Business Marketing Summit are selling fast!

  • StopPress + FMCG Business Marketing Summit
  • August 13, 2019
Registrations for the FMCG Business Marketing Summit are selling fast!

With many conferences and seminars costing $1,200.00 or more, our goal is to create a day that the whole team can come along to at only $395.00 + GST per ticket! Marketing and brand managers along with business owners can look forward to leaving with new plans, new ideas, new learnings and new connections

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StopPress noticeboard: 13 August

  • Noticeboard
  • August 13, 2019
  • StopPress Team
StopPress noticeboard: 13 August

Deals, expansions and acquisitions across the industry.

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