Ads of the Week: 4 December

  • TVC of the week
  • December 4, 2018
  • StopPress Team
Ads of the Week: 4 December

Who’s it for: HelloFresh by Augusto

Why we like it: The latest player in the New Zealand meal-kit market, HelloFresh, has introduced itself by focussing on its customers and their feedback. The documentary style ad follows an unsuspecting customer Jaco while he’s cycling to work, in the park with his kids, or making his Hello Fresh decisions. A nice mix of humour and information about what the company offers.

Who’s it for: Warehouse Stationery by DDB 

Why we like it: Warehouse Stationery takes the printed family mementoes to a new level with a visiting grandchild bombarding Ma with numerous gifts with their own face plastered on them. It definitely showcases the range of printing options  – from cat bowls to fridge magnets to snow globes – to make your loved ones happy (and have a laugh) this Christmas. We’d like to see Ma feature in some more Warehouse Stationery ads.

Who’s it for: Barkers by Switch

Why we like it: While the beautiful shots of New Zealand would make anyone want to get up and adventure, we like that there’s a deeper meaning to this new campaign. With Barkers stepping up to be transparent about its environmental impact we’ll have to wait and see how this translates into action and change, but it’s a good place to start.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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