Who’s it for: HelloFresh by Augusto
Why we like it: The latest player in the New Zealand meal-kit market, HelloFresh, has introduced itself by focussing on its customers and their feedback. The documentary style ad follows an unsuspecting customer Jaco while he’s cycling to work, in the park with his kids, or making his Hello Fresh decisions. A nice mix of humour and information about what the company offers.
Who’s it for: Warehouse Stationery by DDB
Why we like it: Warehouse Stationery takes the printed family mementoes to a new level with a visiting grandchild bombarding Ma with numerous gifts with their own face plastered on them. It definitely showcases the range of printing options – from cat bowls to fridge magnets to snow globes – to make your loved ones happy (and have a laugh) this Christmas. We’d like to see Ma feature in some more Warehouse Stationery ads.
Who’s it for: Barkers by Switch
Why we like it: While the beautiful shots of New Zealand would make anyone want to get up and adventure, we like that there’s a deeper meaning to this new campaign. With Barkers stepping up to be transparent about its environmental impact we’ll have to wait and see how this translates into action and change, but it’s a good place to start.