Who’s it for: Tourism New Zealand by Augusto
Why we like it: The drama continues with Rhys Darby attempting to find out why New Zealand is being left off maps. With a host of stars including Prime Minister Jacinda Ardern, filmmaker Peter Jackson and singer Ed Sheeran, it’s a funny follow up to the mystery with a very Kiwi/Middle Earth ending.
Who’s it for: Kiwi Bacon by YoungShand
Why we like it: It’s becoming increasingly important to know where one’s food comes from. This spot from Kiwi Bacon shows that its pigs live in open fields with pleasant vistas and foraging in forests – happy as can be before the inevitable. It’s got humour yet connects the audience to the values of the brand.
Who’s it for: WorkSafe by Assignment
Why we like it: Comedian D’Angelo Martin was an excellent choice as he manages to be humourous yet informative. Good to see the focus on Māori male workers who are at biggest risk of serious injury. We hope the message gets through and the ad encourages people to speak up.
Who’s it for: New Zealand Police by Ogilvy
Why we like it: It was always going to be hard to follow up last year’s extremely popular ‘Freeze’ campaign but ‘Breaking News’ has done an excellent job. Fostering connection with the public and encouraging them to ask questions about what it takes to be a cop while continuing the previous ad's humour works well. We enjoyed the cameos from ‘Hunt For the Wilderpeople’ cop Oscar Kightley, Wellington Paranormal officers Minogue and O’Leary and Stacey Morrison too.