Ads of the week: 30 August

  • TVC of the Week
  • August 30, 2016
  • StopPress Team
Ads of the week: 30 August

Who's it for: Heinz Wattie’s by The Business

Why we like it: There is something very relatable about someone slurping up spaghetti on toast. It may serve as a throwback to childhood, or last night's quick and easy dinner, as it's a delicacy that has become engrained in Kiwi culture. And despite the slightly off-putting sound, you can't help but want some spaghetti after watching this. 

Who's it for: Rebel Sport by Ogilvy

Why we like it: For many New Zealanders, the All Blacks are national heroes. They are who budding athletes look up to and many Kiwi boys aspire to be. By telling Malakai Fekitoa's story, the ad couples the familiarity of a Kiwi childhood with the awe-inspiring tale of overcoming the odds. It's this combination that allows the spot to resonate with consumers, while simultaneously challenging them to be best at they can possibly be. And while that won't necessarily translate into a successful rugby career, it might manifest as the elation of scoring a goal with your mates in the last minute of an epic bout of seven-a-side.

Who's it for: TrackSafe New Zealand and KiwiRail by Clemenger BBDO

Why we like it: It's refreshing to see a campaign about paying attention at train crossing that doesn't just rely on shock tactics, a way of working that Clemenger has been commended for. Not only will the moveable gates make pedestrians look up and notice their surroundings, we are sure they will enjoy playing with them too. 

Who's it for: Starship by Republik

Why we like it: This spot hopes to remind New Zealanders how much they rely on Starship to look after the nation's children. To hear the familiar voices of news presenters reading out stories of sick and injured children makes the message even more resonant. Supported by a montage of shots featuring medical equipment, including drips, surgical scissors, beds and monitors, its enough to pull at the heartstrings of all those watching. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit