Ads of the week: 30 April

  • TVC of the Week
  • April 30, 2019
  • StopPress Team
Ads of the week: 30 April

Who's it for: Ola Australia and New Zealand by AdAd (Sydney)

Why we like it: To be honest, this is the kind of advertising that could really suck us in. Now, it has been known for a StopPress team member to require an app-ride-share ride on a Saturday night or two, and while it seems they're all same/same and all we want is to get home safe – as the week before payday will show us all, price really matters too. Further research will be required, as Ola has made some bold claims here, but if it checks out then we're in.

Who's it for: Countdown

Why we like it: On face value, there's really no reason for this to rhyme. But then, Countdown has built a whole brand platform with the 'poetry of food' at the centre of its vision – so this fits. Any flatter, yo-pro or budget-hunter will know the joy of Countdown's own brand range – the breadth of which is surely only paralleled overseas – so it's nice to see the range be shouted about. Even if it "sizzles, melts, oh wow, it foams...".

Who's it for: Air New Zealand

Why we like it: We may have spoken about this before here on StopPress, so excuse us if we're repeating ourselves, but we really like the outputs of Air New Zealand's Airpoints for Schools. The ads are generally not too self-congratulatory and it's always special to see the kids learn new places and experience new things. There's nothing quite like stepping onto a plane for the first time and taking to the skies, and it's nice to see the joy on these kids' faces.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Up-and-Comers: Georgia Middleton, Hunch

  • Advertising
  • June 18, 2019
  • StopPress Team
Up-and-Comers: Georgia Middleton, Hunch

We've given the mic to the industry's future leaders. Georgia Middleton, a writer at Hunch, shares her thoughts on adland.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit