Ads of the week: 3 May

  • TVC of the week of the week
  • May 3, 2016
  • StopPress Team
Ads of the week: 3 May

Who's it for: Paper Plus by FCB

Why we like it: It's common knowledge teenage boys aren't always the most affectionate and it's nice that this spot shows while they don't constantly show it, they really do love their mums. No doubt there will be tears in the eyes of mums around the country if boys seek inspiration from this ad for Mother's Day.

Who's it for: Co-operative Bank by Socialites

Why we like it: As one Facebook comment on this ad pointed out, topping someone up at the supermarket "is what makes us uniquely Kiwi". It might not be the most original idea, but it's gone viral, clocking up over 1.3 million views, over 16,000 shares and 34,000 likes since its launch on 20 April, proving it resonates with the audience.

Who's it for: NZ Olympic Committee by Chillbox Creative

Why we like it: Created to mark the 100 day countdown to the Rio Olympics, the clip plays on the idea that New Zealand is the first to see the sun and therefore the first country to start preparing for the games. It includes beautiful imagery, powerful shots of Kiwi athletes training at the crack of dawn and a spine-tingling haka, which we're sure would resonate with most Kiwis

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit