Who’s it for: Auckland Transport by Ogilvy
Why we like it: Teaming up with New Zealand stunt icon Zoe Bell Auckland Transport's latest campaign to stop people driving distracted is both inventive and credible. Bell’s distracted movements become more and more overexaggerated as the ad goes on – she films herself as she drives and talks about her career so far while also drinking coffee, applying lipstick and eating, until she says to the camera “There’s one thing I won’t do, drive distracted” and turns the camera around and the audience sees that she is “driving” with the car sitting stationary on the back of a truck. This non-judgemental ad will hopefully see drivers in Auckland think about changing their behaviour.
Who’s it for: Cheers NZ with Foodstuffs (NZ) Ltd
Why we like it: The latest iteration of the ‘Always Graze when you Liaise’ campaign – encouraging responsible drinking – takes place at a book club. Who hasn’t sat around chatting with friends – be it over books or sports – and drinking but not eating? William Waiirua – who people will recognise from the NZ Police recruitment video – adds a touch of humour to help get the message get through to New Zealanders.