Who's it for: NZTA by Clemenger BBDO
Why we like it: Being a passenger in a car with a driver going over the speed limit is a real rock-and-a-hard-place situation. The only people who generally feel entitled to tell a driver what to do in a car, is the parents of the person driving – and even then, it's generally a very unwelcome observation and often leads to an aggressive response. Why are humans like this? For some reason, being encased in a metal death trap makes us think we're invincible, and that the risks we take have no effect on anybody else. But they do, and it's important to be reminded of that.
Who's it for: Destination Rotorua by KingSt Advertising and Marketing
Why we like it: We really get to see Rotorua in all its diverse glory in this ad. From sweeping sunrises to geysers erupting in front of enthusiastic families – the region has everything an adventurous tourist or 'lifestyle' local could ever need. That woman covering herself in mud looks way too smug about it though. It's like she can tell we're not in a steaming natural spring ourselves.
Who's it for: Sylvia Park Shopping Centre
Why we like it: This is an interesting road for Sylvia Park to travel down. The voiceover here is, of course, English philosopher and Zen scholar Alan Watts breaking down the elements of Zen in his Out of Your Mind book on Buddhist philosophy. But of course! If you were to peel an onion without ever having any context to that onion, and you were left with nothing but a bunch of skins, you would say (as Watts imagines) "Well, that was kind of disappointing". Interesting take, SP.