Ads of the Week: 28 February

  • TVC of the Week
  • February 28, 2017
  • StopPress Team
Ads of the Week: 28 February

Who’s it for: KFC by Ogilvy

Why we like it: KFC’s sponsorship of Super Rugby goes back a long way, and this year it’s shaping up to be as epic as ever—at least if this spot is anything to go by. The comments section on Facebook is rife with speculation about what the boys have built and many have raised the idea of a pop-up KFC at the games. If that is the case, it’ll see KFC follow in the footsteps of a number of brands that have popped up with a pop-up.

Who’s it for: McDonald's by DDB and Scoundrel

Why we like it: While the results of this spot are yet to be seen, one thing we’re sure of is the ability of the song to become an earworm. The young lead does a great job of her role in the spot and we can all in some way relate to her middle seat frustration. However, as she cheekily demonstrates, there are perks to the position.

Who's it for: ANZ by TBWA Melbourne and Auckland

Why we like it: We’ve seen a lot of praise for ANZ’s support for the LGBTI community this year and an innovation like this is sure to earn it some more love. It’s a continuation from the #HoldTight video, released earlier this month, that drew attention to the discomfort LGBTI couples feel about holding hands in public. Now, with these flashing wristbands, LGBTI couples can feel just as proud to hold hands as heterosexual ones.

Who's it for: Hyundai by Shine

Why we like it: In 60 blistering seconds, we travel around the world in Hayden Paddon's speeding rally car as it drifts around corners in the full remit of possible weather conditions. In addition to it being a hugely entertaining ride, it's nice to see an ad lend some exposure to an up-and-coming Kiwi talent. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit