Who's it for: 1 News by TVNZ Blacksand
Why we like it: The global trend of news brands reiterating their importance to a flourishing democracy is both a critical and disappointing fact of the modern world. Journalism profession rapidly losing the public's support – even if they don't know what's good for them. This ad is zippy and has all the characteristics of serious news programme's advertising, but it works and hopefully the broader public get the picture.
Who's it for: Hallenstein Brothers
Why we like it: Here at StopPress we're smart casual dressers on the daily but there is little we love more than getting glammed up in a killer outfit. And nothing screams 'I'm ready to take over the world' more than a power suit. Famously made popular by men and, more recently, reclaimed by women, the humble suit is more than just pieces of well-tailored fabric stitched together. Wearing a suit doesn't just make you look confident, it makes you feel confident and we are so here for it. Hallensteins have really shot up in our opinion with this campaign and we look forward to more brands embracing the fact that silly traditions won't gender clothes in our future.
Who's it for: The Project by in-house team (Bryce McNamara)
Why we like it: Who doesn't love a good BTS? The Project oozes youthful charm and excitement which is confusing as it's not like the hosts are in the lower end of the millennial age bracket. But it's a tried and true formula and this ad shows just how much work goes into putting on the show every night – it really looks like they might be living their best lives and that's lovely.
Who's it for: BCITO by Assignment
Why we like it: Ah the old fake coming out ad. This time around the protagonist's scholarly parents are not that jazzed by their son's eagerness to side-step a university education and learn a trade. We didn't know there was so much stigma about entering the tradie realm, but BCITO does make it look like a really appetizing career option. Meanwhile, we'll just continue drowning in our own student debt – if only this ad had come out half a decade ago.