Ads of the week: 26 April

  • TVC of the week
  • April 26, 2016
  • StopPress Team
Ads of the week: 26 April

Who's it for: Sony by FCB

Why we like it: This ad is more than just a video, it's an incredible story of Macy Baez, a deaf dancer and the hero of the campaign. Her story and passion for dance provides a unique way to promote the speakers and Sony has been rewarded for its point of difference with 385,000 Facebook views and 4,400 likes in just a few days. With supporting videos giving audiences insight into Baez' story, we wait with anticipation to see where her dancing takes her next.

Who's it for: Fonterra by Colenso BBDO

Why we like it: We like how it's an incredibly honest ad, with good humor, showing that parenthood isn't exactly a walk in the park. Rather than focusing entirely on the baby formula, the ad holds appeal to parents as it shows Fonterra appears to understand the challenges and joys of raising a child. 

Who's it for: All Blacks Tours by The Gravity Bureau

Why we like it: With the All Blacks worshipped as local heroes, it's refreshing to see the fans become the centre of attention. Hearing the fans' experiences watching the games and then the added excitement of meeting some of the team works as a good combination to get New Zealanders hyped for the approaching rugby season. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

StopPress noticeboard: Yellow purchases stake in Hype & Dexter, Scroll Media ups its offer

  • Noticeboard
  • August 16, 2019
  • StopPress Team
StopPress noticeboard: Yellow purchases stake in Hype & Dexter, Scroll Media ups its offer

Deals, expansions and acquisitions across the industry.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit