Who's it for: NZTA by Clemenger BBDO
Why we like it: This campaign is jarring. The woman in this spot is no actor, her name is Ashleigh and she lost her cousin to drug driving. Every (wo)man and their dog know the dangers of drunk driving in New Zealand, but driving while under the influence of drugs is often overlooked. The campaign is linked to Facebook and Instagram pages where people can share their own experiences on the issue – in a bid to make sure no more people die from drug driving in New Zealand.
Who's it for: Air New Zealand
Why we like it: Air New Zealand is doing what Air New Zealand does, teasing us with something important relating to itself and the All Blacks, launching on 1 August. One cheerful YouTube commenter suggested this series is preempting the release of a new safety video. Please, dear god no. Not another All Blacks safety video. We already had to endure the Men In Black tribute piece that was confusing on many many levels, not least because at the time it was released, the most recent Men In Black film release was three years previous. Also, as someone who has never seen a single film in the franchise, the talking dog was a confusing addition to an airline safety video. And do we dare mention the curse of that video, that its star rapper Israel Dagg wasn't even called up to the world cup team... it's all just too much to process on a Tuesday.