Who’s it for: Les Mills by Motion Sickness and Alt Group
Why we like it: Getting to the gym in January after a relaxing summer is probably tougher than any other time of the year. But this ad from Les Mills, introducing its ‘Live Forward’ concept, might be the antidote. Featuring shots of peppy Les Mills instructors and members in a variety of classes and activities, instead of turning to chocolate (see below) you could see it as the motivation and encouragement you’ve been waiting for.
Who’s it for: Whittaker’s by Brewery Studio
Why we like it: For lovers of chocolate and pottery, this is an edible match made in heaven. Waiheke-based ceramicist Thea Ceramics ‘throws’ chocolate on the pottery wheel to create a vase able to hold flowers. While the longevity and function of such a vase can be called into question, it is undeniably a cute and enjoyable spot.
Who’s it for: NZTA by Clemenger BBDO
Why we like it: It is seen as a rite of passage for young Kiwi drivers to have a car that looks as if it might not pass its WOF, but this ad is working to encourage parents to purchase safer cars for their offspring to reduce fatalities. The undercover experts chat to the families with a good mix of humour and seriousness about the consequences of what happens in a car crash if your vehicle doesn't have the correct safety rating or airbags. We hope to see the safety message get through.