Who’s it for: ANZ by TBWA
Why we like it: It somewhat seems like ANZ is taking the credit for this bee’s hard-working life. She’s so versatile in her outputs, any workplace would certainly be lucky to have her. This worker bee doesn’t just focus her talents on pollinating plants and making honey, she oversees the business end-to-end. From portraiture and packaging to serving and supervising non-edible alternative uses for her product – she’s got you covered.
Who’s it for: Queenstown Airport Corporation by Shotover Media
Why we like it: These days, air travel is an unavoidable modern drag peppered with delays, strict security and overpopulated airports. But there was a time when half the fun really was getting there and the very act of taking to the skies was an ambitious feat, one to cherish and don Sunday’s finest for. This ad has old-timey energy, and it reclaims the aspirational vibes of a time when people looked to the sky and saw the potential to make anything possible. Of course, the backdrop of the Southern Lakes district doesn’t hurt, either.
Who’s it for: Genesis by Shine
Why we like it: We have the same lava lamp as that kid, and we can confirm it is a source of great joy. This ad has a nice premise and it does make us think about all the energy – good and bad – we have around us at all times. A wee side note though: for an ad with the tagline ‘Everything is energy’, it’s confusing they didn’t have the energy to capitalise their subtitles. Subtitles aren’t the time to make stylistic decisions about the English language, this isn’t conceptual poetry people.
Who’s it for: Pet Refuge NZ
Why we like it: This is a side to domestic violence you may not have thought about before. New research from Women’s Refuge reveals a huge number of women delay leaving abusive relationships because they fear what will happen to their beloved pets at the hands of their abusers. The research was based on a survey of nearly 1000 domestic violence victims and found that 41 percent of victims said they or their children had been forced to watch their pet be harmed by their partner. This campaign aims to raise awareness of the issue and drum up support to build the first Pet Refuge – a service to house animals when their owners leave violent homes. A very worthy cause indeed.