Ads of the Week: 18 June

  • TVC of the Week
  • June 18, 2019
  • StopPress Team
Ads of the Week: 18 June

Who's it for: Pinnacle Life by YoungShand

Why we like it: Pinnacle Life claims to know the world's luckiest man, licked by Lady Luck herself, and bound to a life of joy and good fortune – until his luck ran out, of course, and he died before his time. Insurance companies have a habit of reminding even the most optimistic people that nothing is guaranteed, and Pinnacle Life has decided to go down the route of showing how people let their loved ones down when they don't take out life insurance. It is a fact of life that we don't know what's around the corner – hopefully, the world's luckiest man has learnt his lesson by his next life.

Who's it for: Tourism NZ by Special Group

Why we like it: New Zealand is the first country in the world to see the break of a new day, and so we're uniquely placed to say 'good morning' before anyone else even wakes up. But there's so much more that makes New Zealand a unique place in the world, and this campaign celebrates all of those things. It's always nice to see ads that genuinely incorporate te reo Māori, and this one gets the tone just right. Ka pai. 

Who's it for: Christchurch NZ by in-house

Why we like it: Christchurch, you're back. But what year is it there? This campaign appears to mix Goodbye Pork Pie with the Flight of the Conchords to produce a very New Zealand outcome. It's great that Christchurch is celebrating the rebuild of its CBD, but it is interesting that this city that will be so iconically placed in the 2010s (think Napier and the 1930s) would choose to go back in time. It is certainly a memorable ad, at least. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

How is this still a thing? Reader's Digest curates 'articles of lasting interest' for nearly a century
features

How is this still a thing? Reader's Digest curates 'articles of lasting interest' for nearly a century

In the last 97 years, the world has suffered the Great Depression, countless wars, the rise of tyranny, innumerable natural and man-made disasters and political scandals. We’ve mourned the rise of terrorism and celebrated the invention of the internet. We’ve put humans on the moon and explored that last frontier, oppressive regimes have fallen and human rights milestones have made history. Throughout it all, one thing has remained a constant of bathroom magazine baskets and rest home libraries: Reader’s Digest. Caitlin Salter talks to Australiasian group editor Louise Waterson about how this general interest publication has stood the test of time, and what the future holds.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit