Ads of the Week: 18 April

  • TVC of the Week
  • April 18, 2017
  • StopPress Team
Ads of the Week: 18 April

Who's it for: New World by 99

Why we like it: A host of brands got in on the Easter hype, but the niece of one StopPress journalist assured us that there was no more exciting effort than the in-store egg hunt orchestrated by the New World team. It was essentially the Easter edition of Pokemon Go and it effectively managed to engage the chocolate-mad young'uns.   

Who's it for: Sanitarium by Shine

Why we like it: Sanitarium tells its brand story through the words of the folks who grow the ingredients and make every product possible. At a time when so many products on the shelf are over-processed, the short clip serves to remind the viewer that its products still come from the farm. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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