Ads of the week: 16 October

  • TVC of the week
  • October 16, 2018
  • StopPress Team
Ads of the week: 16 October

Who's it for: Got A Trade by Ogilvy NZ

Why we like it: Got A Trade has gone down a clever route with its latest campaign by disguising the ad as a music video. Featuring New Zealand and Australian rock royalty – the offspring of Neil Finn and Jimmy Barnes – the highlight is the moving set pieces made by the real-life apprentices and trainees. A fun, inventive and relatable spot. 

Who's it for: The Warehouse by DDB New Zealand

Why we like it: The Warehouse gets the right recipe with its campaign for Kiwi Scrabble – you can’t go wrong with much-loved Kiwi celebrities chef/author Jo Seagar and boxer David Tua. In the spot Seagar gives it her all, igniting the age-old debate over who is the rightful owner of the pavlova – New Zealand or Australia. It’s funny and fresh and will get you craving a piece of pav. 

Who's it for: Air New Zealand 

Why we like it: Babies are in the news at the moment (looking at you Meghan and Harry) and while Air New Zealand’s latest campaign predates the Royal announcement, who can go past cute, smiley cherubs. While most of the babes are happy in the Skycouch, it’s nice to see a few tears which are definitely a reality for parents out there. 

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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