Ads of the week: 16 February

  • TVC of the week
  • February 16, 2016
  • StopPress Team
Ads of the week: 16 February

Who's it for: Hallenstein Brothers by Lachlan McPherson & Friends, produced by CocoShoot

Why we like it: We like the epic locations that Hallenstein Brothers has been showing off in its last few campaigns, this time choosing Morocco and Dubai, opting for a desert setting. Though we're not sure if these are the kind of locations where one would wear a tailored suit, it looks pretty swish. The brand has also harkened James Bond tropes with its use of (suited) pilot Vince Reffet soaring across the sky in a jetpack, lending a movie trailer feel leaving us eager to learn more.

Who's it for: NZ Rugby by Sugar & Partners

Why we like it: Pretty much anything Parris Goebel is involved with turns to gold. It's always going to be upbeat, fun and include her ridiculously talented squad of dancers. We like how this clip doesn't appear to be marketed mainly towards men (as can often be the case with rugby ads) but a female audience too. It's also refreshing to see the players letting loose, cutting some shapes and not taking themselves too seriously.

Who's it for: ANZ by Whybin\TBWA Auckland

Why we like it: And Parris Goebel strikes again. Once we might have said that this is a fun and interesting ad for a bank, but banking ads don't ever seem to be too serious or boring anymore. ANZ has used Goebel's talents in a very clever way, by getting her to do what she does best, while also creating exposure for an aspiring young musician (and of course, the ANZ brand).

Who's it for: MediaWorks, created internally

Why we like it: We like that MediaWorks has taken a different direction to its more cheesy, Mills and Boon approach for the previous season's ad. The spot creates a sense of mystery and intrigue with its slow pace and ethereal cover of Elvis's 'All Shook Up'. And we're sure this ad, along with media speculation on who this mysterious bachelor might be, will be more than enough to get many curious eyeballs tuned in for the show's first episode. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit