Ads of the week: 15 November

  • TVC of the Week
  • November 15, 2016
  • StopPress Team
Ads of the week: 15 November

Who's it for: Warehouse Stationery by 99

Why we like it: We all have a to-do list we've been putting off for too long and this ad acts as a reminder to get it done. It also shows how vital stationery is to achieving those things, drawing attention to every day items that otherwise don't get the credit they deserve.

Who's it for: Vodafone by FCB

Why we like it: Explaining a phone plan according to a relationship status may seem unorthodox, but the honesty makes it entertaining and easy to understand. Usually, stereotypes portray females to be the emotional, love-struck gender so to see a male on the couch wrapped in blankets and singing lovey dovey songs over the phone adds further surprise to this ad. Less surprising, is a cat sitting on the couch because a broken heart is the first step to being a crazy cat lady—or crazy cat man.

Who's it for: MediaWorks by MediaWorks

Why we like it: We went home singing 'MediaWorks' after watching this video, but despite the annoyingly catchy tune, we appreciated the effort the broadcaster went to to give a run down of its new season line up. It's a shame Mike from sales didn't get much of a word in because everyone loves a good graph, but the confetti and backup dancers are a good informant of MediaWorks' confidence in its success. It does, however, need to get some new moves, there is only so much pelvic thrusting from Dai Henwood, Jono Pryor and Ben Boyce one can handle.

Who's it for: Rodney Wayne by Lachlan McPherson and Friends

Why we like it: This is the first time Rodney Wayne has graced New Zealand screens and it's done so by combining hair care with a motivational message. The glamourous 30-second ad tells viewers the most amazing person they can be is themselves, and hair care is a way of achieving that. Using models to show off what the salon's hairdressers are capable of, viewers are encouraged to try something new. Will a short red bowl cut become a summer trend? We wait to see.

Who's it for: The Co-operative Bank by Socialites

Why we like it: Kids may be the latest advertising fad but it's hard to keep your eyes away from their cuteness. This video does differ from the many others we've seen lately (KiwibankBeef & Lamb, Mercury Energy and the Civil Defence) in that it's a social experiment, rather than a series of questions designed to let the kids' imaginations soar. It's hard to miss the disappointment across their faces when they learn there is only one lamington or bowl of lollies but their desperation to eat doesn't appear to speed up their problem solving skills.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit