Who's it for: Spark by Shine and Flying Fish
Why we like it: Spark is looking to the future with its latest campaign – and utilising New Zealand's favourite Louis Theroux lookalike documentary maker while they're at it. This series doesn't work that well in the standalone 30-second snippets, as you feel like you're launching head-first into a David Farrier special when it suddenly cuts off. But Farrier is asking us so we have to ponder it, what is our driverless car? We're thinking a universal app that uses image technology to identify whatever it is looking at: buildings, food, electrical wiring etc. How helpful would that be?
Who's it for: Healtheries by Rainger & Rolfe
Why we like it: Mornings suck. We have mad respect for this mum who kids herself into thinking she's getting up within the slightly more reasonable hour of 6am-7am than 5am-6am, by setting her alarm for 6.05am – respect. We feel ya, girl. Sometimes getting out the door is an achievement in itself and we're all for celebrating the mini milestones (including but not exclusive to showering, brushing our hair, feeding the pets/ourselves) within every day.
Who's it for: Hell Pizza NZ
Why we like it: This is giving us crazy What We Do In The Shadow vibes, and yet somehow this nightmare chicken is scarier than a coven of deadpan vampires. Yikes, do not cross this chicken. Seriously, how is he so loud yet so quiet all at the same time? It doesn't take a masters degree to know you should not be entering any building that looks like that at night though, it doesn't matter who you think you're saving – no one is worth that hellish fear factory. That pizza does look to-die-for though.