Ads of the Week: 13 November

  • TVC of the Week
  • November 13, 2018
  • StopPress Team
Ads of the Week: 13 November

Who's it for:  ASB by True

Why we like it: Clever Kash is back in the latest advert by ASB, but instead of telling us how to save money, he's focused on teaching kids how to save lives. First aid is an important skill for everyone, and empowering children to be able to make critical decisions when a loved one is hurt or unwell is nothing but a good thing. 

Who's it for: White Ribbon by in-house team and Ocean Design and Lot23

Why we like it: No one can deny that New Zealand has a serious problem with violence, particularly violence towards women. It's heartening to see a bunch of White Ribbon ambassadors open up the conversation and invite all men – regardless of whether they've ever been violent or not – to stand up against the culture of violence in this country.

Who's it for: Tower Insurance by Barnes, Catmur & Friends Dentsu

Why we like it: Insurance ads tend to follow a similar pattern, but this one injects a touch of humour to make it memorable. We all know accidents are a huge disruption to a well-curated daily routine, but Tower has the solution.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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